Junying Xu - Asian-American TV & Film Alliance
Welcome to Asian-American TV & Film Alliance. AATFA operates as a cultural bridge connecting leading American television and film directors, producers, screenwriters, industry investors, and other seasoned professionals with their Asian peers.
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Junying Xu


Currently Vice President of Nederlander Worldwide Entertainment, based out of the company’s New York headquarters, Junying Xu works regularly on intricate projects involving American and Chinese partners and representatives from other international markets.

From 2008 to 2017, she has been instrumental of the success of four Broadway shows touring in 17 cities in China ,including “Aida” (2008), “Luma” (2009), and “Fame: the Musical” (2009/10), “Broadway Rox” (2013), and “The Producers” (2017/18). Her responsibilities included contract negotiation, marketing and sponsorship seeking.

In 2009, she participated in the presentation of the first Chinese production on Broadway of “Soul of Shaolin,” which was nominated for a Tony Award and a Drama Desk Award” that year. Junying also took part in the marketing effort of several off-Broadway productions, including “Viagra Falls” (2010), “Chix 6” (2011), and “Broadway Rox” (2012).

On the theater acquisition and development front, Junying also works closely with her company’s CEO, covering several international markets. In 2013, Junying was the principal negotiator of an agreement to manage the 2,000-seats Qinhuang Grand Theatre and executive produce the “Legend of Emperor Qin,” located adjacent to the Terra Cotta Warriors site in Xi’an, China. She has also successfully negotiated several consulting deals with prominent real estate companies in China engaged in landmark-culture development, including the recent North Bund project in Shanghai.